Research for Brand & Audience Understanding

A brand is much more than a logo or a strapline, it is the very essence of what you are and what you stand for. Your brand is everything you do, and everything you say, it is where you came from and what makes you great. Brand reputation is consolidated over time, eroding it can take years to recover. Effective brand communications build your brand’s reputation with your audience(s), but only if you understand what they are open to hearing.

That is why research is so important in your brand communication strategy. Understanding your target audience, what they aspire too, their motivations and what they need or want from your brand is essential. There is no set formula for arriving at a researched audience profile. Sometimes it is obvious to you, at other times we need to work to establish it. Our approach uses a mix of techniques including surveys, focus groups, observation of behaviour and analysis to capture and understand the behaviours experienced. We look at both quantitative and qualitative attributes to gain insights and reflect the experience delivered to your audiences.

Our know-how is used to deliver the best possible value, and that means that we can deliver meaningful market research even on a tight budget.