One definition of marketing says that it is: The management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Chartered Institute of Marketing (2017)
Certainly, marketing is central to any organisation’s performance, both large and small, for profit or not. This is because it addresses the most important aspects of understanding the marketplace or environment that you operate in. It is about ensuring you can tap into key trends, and reach your customers with the right product/service at the right price, place and time.
Campaigning is the mechanism used to deliver a marketing proposition in such a way that your customer/audience is most likely to engage and take up your offering.
We have extensive experience supporting organisations to deliver successful marketing campaigns, from identifying and researching target audiences/profiles to developing propositions and delivering highly successful targeted content.
We work with you to understand what makes your proposition unique and then together, we work to deliver compelling content to your target audience.