Keith is a Chartered Marketer and MBA with wide experience in Senior Communications, Marketing and Strategy Manager roles. His expertise is in developing and managing high-level campaigns, advising and guiding Board-level business and other leaders. Particular expertise in supporting Church of England bodies and senior figures.
During his 40 year career, Keith has held senior board appointments in SME and Large corporate organisation, where he has been responsible for technology, product management & innovation and has extensive experience as a change agent turning around companies and delivering organisational change in culture and performance. He set up Aegies Associates in 2006 to offer his range of experience to organisations in the Faith, Education, Not-for-Profit, Engineering, Innovation and Technology sectors.
Keith is well known for his honest and practical approach to consultancy and management leadership assignments in delivering enhanced company growth and profitability. He has a proven track record for creative and innovative solutions to commercial, communication, technical and people challenges.
Through Aegies Associates, he manages local and national PR and media relations on behalf of clients, working with multiple, diverse and often senior stakeholders, bringing innovation and structure to the management and communication of major change initiatives.
Keith is also an experienced lecturer, trainer and tutor with an academic interest in Marketing, Finance, Technology Strategy, Communications and Engineering Design. He gained his MBA in 2000 specialising in Marketing, Finance, Change and International business building on his 1986 BSc(Hons) degree in Electronics and Communications. A strong believer in lifelong adult learning. He also sits on the board of a credit union in the North East of England and is an Ambassador for Manufacturing & Innovation and a peer mentor for the Chartered Institute of Marketing as well as sitting on it’s NE regional board.
Keith also undertakes various other community engagement activities including pro-bono advice and counsel to charity and start-up business engaged in social enterprise.
Keith is a past recipient of the Queen’s Award for Enterprise – Innovation and also the Queen’s Award for Technology. His professional memberships and endorsements include: Chartered Marketer; FCIM; MIEE; MIEEE; MIC
Keith said: “My career began in engineering and technology, where I progressed to senior Director roles in international businesses, with full P&L responsibility and dealing with complex, international multi £million projects at a strategic, product design and marketing level.
“Throughout this time I learned a huge amount about communication – within large organisations, across geographic and cultural borders; between potentially adversarial business associates and with customers. I saw examples of extremely poor communication styles and methods, based on conjecture and delivered sporadically; much of what I do today has been informed by knowing, what not to do, as well as through best practice and industry standards.
“Throughout my career, successes with the my team, in influencing senior management and securing business with suppliers and customers, always hinged on good communication. Technical capability, market-leading products and services were not enough – my ability to devise and implement a communication and branding strategy was what enabled me to achieve excellent commercial results. As a consultant, collegiate working is both necessary and inevitable – it has also formed my approach throughout my career.
“I am very proud of what we have achieved with Aegies Associates, a business I set up and built from scratch to become one of the leading consultancies in the North East, which consistently punches above its weight in a national as well as regional context. My work ethic has always been strong and my willingness to be readily available to meet client needs – being flexible, taking long and often anti-social hours as part of the job – has undoubtedly been part of my success.
“‘Full service’ communication strategies and solutions have been the backbone of the business. I am often engaged by clients to undertake a relatively narrow piece of work, which gradually mushrooms to take account of the whole business story – one of my points of difference has always been to bring business insight from real experience. Actively engaging with new and emerging media trends has also been a point of difference for me – new media channels have also made news development much more fluid and I pride myself on my agility in changing environments. I understand the importance of reputation and much of my business has developed by recommendation and client insight into what I actually deliver.”
Senior Executive with extensive experience in operational management, marketing strategy and communications, particularly in major organisation transformation and development situations. Highlights include:
- Divisional Director roles with leading UK PLCs in industry.
- Experience of full P&L responsibility and management of large budgets and projects (up to c.£50m)
- Leadership of multi-disciplinary, multi-site teams, introducing initiatives to optimise sustainable performance, employee engagement and achieve alignment with organisational values.
- Instigated key performance indicators to ensure identification and monitoring of critical measures of success across the organisation.
- Experience in planning and managing all financial aspects of operational management.
- Expertise in developing and managing high level campaigns, advising and guiding Board-level leaders in business and not-for-profit organisations.
- Experience in the management of local and national PR and media relations on behalf of clients.
- 10 years of working in complex and highly political environments to establish collaborative relationships, create communications and media strategies and anticipate/respond to crisis situations.
- Particular expertise in supporting Church of England bodies and senior figures.